And you can go, too. But there’s a catch.

To accompany the lifestyle guru to Svalbard, you must enter and win a contest. The grand prize is impressive: roundtrip airfare and hotel accommodations for two, a private tour of the Global Seed Vault, the chance to dine and hobnob with Martha Stewart and undisclosed “leading food scientists and policy makers,” and assorted Svalbardian outdoor activities.

So, what’s the catch?

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